This year’s SEMA Show, set to take place from October 31 to November 3, promises an unprecedented convergence of new exhibitors and groundbreaking products, setting the stage for a transformative experience in the heart of Las Vegas. With over 400 new exhibitors bringing the total to more than 2,200, attendees can anticipate a showcase of thousands of new products and vibrant insights into the future of the specialty-equipment industry.

“We embrace the dynamism of our marketplace, bringing novel advancements, launches, and brands to the fore, establishing a nexus of opportunities every year,” noted SEMA Trade Show Director Andy Tompkins. He underscored the evolving nature of the industry as it embraces emerging technologies, fresh prospects, and innovative transportation solutions.

Hit the Gas! SEMA 2023 Shifts into High Gear with Future-Forward Programs and Rebranded Rides

West Hall

The revamp of the industry education program is a critical focus, with star athlete and car aficionado Tim Tebow headlining the Main Stage Experience. Educational seminars, now commencing a day before the Show opens, encompass various innovative programs, including the Women in Automotive Symposium, Digital Marketing Boot Camp, and a DEI initiative.

West Hall Diamond Lot

Witness the evolved Overland Experience at its new outdoor location, emphasizing the rapidly growing trend of overlanding, familiarizing attendees with the associated vehicles, accessories, and lifestyle nuances.

North Hall

  • New Products Showcase: Rev your engines because the New Products Showcase has shifted gears and found a new home at the North Hall, promising an impressive array of latest trends and innovations in the automobile sphere, making it a must-visit hotspot for the aficionados seeking the next big thing in automotive technology.
  • First-Time and Featured Exhibitors: Discover new exhibitors showcasing an array of innovations from restyling to global tire companies.
  • The Art Walk: Experience a widened perspective on automotive culture through the eyes of artists like Chip Foose and Max Grundy.

Central Hall

  • EV and Future Propulsion Feature: Delve into the future of mobility exploring a range of alternative fuel sources and powertrains, with demonstrations and interactive sessions.
  • SEMA Data: Learn about new subscription programs aimed at enhancing data compliance and leveraging business growth.

South Hall

The SEMA Garage presents an expansive exhibit focusing on automotive and manufacturing technologies, along with insights into product development and ADAS calibration post vehicle repair.

Outdoor Activations and Feature Vehicles

Outside the halls, attendees can look forward to a series of activations including thrilling demonstrations and ride-and-drives, set to offer an electrifying glimpse into products and concepts in action.

Let’s talk terrain and innovation because the Overland Experience has pulled up its stakes and embraced the great outdoors in the West Hall Diamond Lot. Imagine an exhibit where every turn you take immerses you deeper into the frontier spirit of Overlanding, giving you a taste of this ever-evolving and exciting lifestyle, right where it belongs, in the open, and closer to the wild.

Battle of the Builders

Celebrating a decade of fierce competition, the SEMA Battle of the Builders continues to spotlight the creativity and passion steering the automotive aftermarket. The highly anticipated 2023 competition, sponsored by Mothers Polish, promises a groundbreaking array of innovative builders, fostering a space of learning and collaboration.


Though technically outside the SEMA Show, the debut of SEMA Fest from November 3-4 at the Las Vegas Festival Grounds stands as a notable event, merging car culture, music, and culinary delights into a grand celebration.

What’s More in Las Vegas

Aside from the SEMA Show, Las Vegas itself offers a rich array of new explorations including new hotels and entertainment venues. Transport solutions like monorails, hotel shuttle buses, and the underground Tesla Loop stand to enhance mobility for attendees, ensuring a seamless experience.

Drawing a close, Tompkins emphasized the energetic amalgamation of advancements set to define the SEMA Show 2023, portraying it as a visionary event steering the future of mobility and automotive lifestyle, underlining it as an unmissable event for industry stakeholders.

“The 2023 SEMA Show is not just an event; it is a vibrant hub of innovation, creativity, and forward-thinking, bringing real solutions to the forefront, guiding society towards a future enriched with advancements and solutions that transcend the conventional boundaries,” Tompkins concluded.

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